Πλοήγηση ανά Λέξεις-κλειδιά "Booking intention"
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Impact of daily cruise company's digital presence on customer booking intention: The mediating role of ad liking, brand trust and brand attitude
(Πανεπιστήμιο Δυτικής Αττικής, 2021-07-28)The aim of this dissertation was to examine how customers react to the online signals they receive from the daily cruise companies. More specifically, in a sector where there seems to be a discrepancy in the literature, ...