Browsing by Keywords "Web advertisement visual design"
Now showing items 1-1 of 1
-
Impact of daily cruise company's digital presence on customer booking intention: The mediating role of ad liking, brand trust and brand attitude
(Πανεπιστήμιο Δυτικής Αττικής, 2021-07-28)The aim of this dissertation was to examine how customers react to the online signals they receive from the daily cruise companies. More specifically, in a sector where there seems to be a discrepancy in the literature, ...