Browsing by Keywords "Touchpoints"
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Customer journey maps: forecasting and simplifying the consumer experience through deep learning
(Πανεπιστήμιο Δυτικής ΑττικήςUniversité de Limoges, 2025-01-24)This study focuses on the use of deep learning and Analytics for providing a better overall consumer experience and pinpointing potential weaknesses in an existing Business Model. Consumer habits and behaviors can be ...