Nocturnal attire - Yohji Yamamoto store at Typaldou tower / Athens

Abstract

This diploma thesis focuses on the redefinition of the Typaldos Tower, a historic building in Athens, through its adaptive reuse as a retail space for the Yohji Yamamoto brand. The proposal aims to create a contemporary environment that harmonizes the architectural heritage of the tower with the distinctive aesthetics and philosophy of Yohji Yamamoto, characterized by minimalist elegance, dynamic geometry, and the narrative power of materials. The study begins with an analysis of the architectural and historical significance of the building, emphasizing the preservation of its authentic characteristics, which are creatively integrated into the design. Inspired by the unique design language of Yamamoto, the space seeks to capture the balance between past and contemporary innovation. Every aspect of the intervention, from material selection to the manipulation of light and shadow, reflects a commitment to creating an environment that enhances the complexity and symbolism inherent in the designer’s work.As part of this research, an extensive analysis of realized architectural projects was conducted to extract valuable insights for the design process. The case studies examined include the SND Concept Store by Various Associates, the Post Archive Faction Store by Creative Studio Unravel, and the Nomanual Flagship Store by HOFFICE. Taking into account the findings and conclusions drawn from this research, the design concepts were developed and articulated through diagrams, drawings, and scale models. This process led to the formulation of the final architectural proposal, which consists of five exhibition spaces, a checkout area, a fitting room, and a specially designed presentation space. Additionally, the outdoor area features a multifunctional space that accommodates a runway and a secondary area for various uses, reinforcing the adaptability and multidimensional nature of the design. Through this composition, Typaldos Tower transforms into a vibrant hub of interaction, creativity, and engagement, redefining the concept of a retail store as a space of experiential immersion.