Browsing Τμήμα Διοίκησης Επιχειρήσεων by Author "Παπαγεωργίου, Κωνσταντίνος"
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Electronic word of mouth (eWOM) viaonline social communities: effects on businesses and consumers from a geo-social approach
Παπαγεωργίου, Κωνσταντίνος (Πανεπιστήμιο Δυτικής Αττικής, 2023-12-19)Social media has greatly impacted and reinvented marketing, as we know it today. The days when Hendry Ford was selling what he could produce, offering less choices and cheap product “any color he wants as long as it is ...