Development of a family business entitled "Pistachio tour"

Abstract

In this theoretical work, the development stages of the design of the family business “Pistachio tour” are recorded, which manufactures products with the PDO Fthiotida shelled pistachio as its main ingredient. More specifically, reference is made to the peanut itself and its benefits. This is followed by a study and research on similar businesses that are on the market. While the course and evolution of the design of the logo, the corporate identity, the products, the promotional actions and the cen- tral e-shop website of the company is being developed.