Εργαλεία διαδικτυακού μαρκετινγκ και τουριστικοί προορισμοί

Abstract

In this study the main topic is the internet and the business models that exist which can help in developing tourism destinations. Firstly there is the meaning of the internet and some historical references, and after that we will be occupied we the types of business models that are developed over the years on the internet, such as e- commerse, e -mail marketing social media marketing etc. There is a vast development around the the types of marketing on the internet, and how it is uses for transactions. There is a chapter that revolves around management of tourism destinations and finally a case study about the attempts of promoting Athens in comparison with Rome as modern tourism destinations.